This ad took a fair bit of doing. Guiness’ most expensive advertisement ever, it begins with a domino and ends with 10,000 books unfolding into a giant Guiness bottle. Tres cool. Shot on location in a remote village in northern Argentina, with a population of around 1,000 people. Toppling items included: 6,000 dominoes, 10,000 books, 400 tires, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.